Bite-sized tutorials: A checklist for designing robust A/B testsThe sixth episode of the iconic TV show Rick and Morty is a perfect case study to understand the importance of A/B testing.Mar 7, 2021Mar 7, 2021
A primer on behavioral mappingWhen I first saw Nobel laureate Richard Thaler explain the hot hand fallacy in the (nearly perfect) movie The Big Short, I thought to…Jan 5, 2021Jan 5, 2021
How a Lesson in Behavioral Economics Can Help Business AnalystsA good business analyst is expected to be rational — someone who can logically collate and dissect data to come up with objective metrics…Jan 2, 2021Jan 2, 2021
How can ‘productization’ help your business grow?In 2012, Stanford University professor Andrew Ng wanted to share his machine learning lectures with a wider audience at the university and…Jan 2, 2021Jan 2, 2021
